Services and Specialties
Drawing upon a decade of study and experience, public relations expertise is what defines Blanc Communications. We are brand storytellers working closely with clients to identify and communicate what is most unique about them. Together we develop pitch strategies that generate brand recognition, communicate brand philosophy, stimulate ethos and ultimately drive sales.
We use a combination of traditional and guerrilla marketing tactics to ensure that Blanc Communications public relations clients get visibility in print, online, and broadcast media. We have relationships with magazine editors, bloggers, fashion stylists, and independent journalists that we maintain and nurture to ensure our clients have the best access to press placements and coverage.
Creating innovative cross-platform marketing strategies is what sets Blanc Communications apart from other public relations firms. Not only do we work with fashion brands to target their customers through social media, we also implement innovative video, photographic and influencer campaigns, to create brand affinity with their millennial audiences.
Because our agency is owned and operated by a millennial, our hybrid public relations and social media agency has vast and personal understanding of today’s digital platforms. We use social media to help our clients convey a distinctive voice to their clientele. This leads to growth and engagement with their current and potential customers. Not only do we manage social media platforms for our clients, but we offer recommendations for paid social media marketing campaigns and strategic ad buys.
We help our clients define their purpose and tell their stories in engaging ways. The brands we build and messages we craft are based on intensive research and experience in the fashion/lifestyle sector. At Blanc Communications we work closely with our clients to refine their stories, develop imagery, and target their product to the right market with contemporary visual and verbal cues.
Whether your event is a New York Fashion Week presentation, a product launch or a VIP dinner, Blanc Communications has the tools and experience to plan, promote and publicize your event. We can assist with event strategy and design, targeted invitation lists, sponsorships, post-event press placements, and strategic social media publicity. These services are tailored for each event.
Influencer Marketing and Strategic Partnerships
We have spent years curating invaluable relationships with online influencers, socialites, and charitable groups. Our relationships give our clients access to the most esteemed tastemakers across the nation. We craft relationships and programs between our clientele and these influencers to effectively to drive third party validation to leverage brand awareness.